Hershy chocolate bar Research Paper Example | Topics and Well Written Essays - 2250 words

Hershy chocolate bar - Research Paper Example ire of humans to find something sweet to consume dates back to primitive times.Chocolate traces its history to the ancient Romans, Egyptians, Greeks and the Chinese. However, during that period, it was considered a luxurious treat that only few could afford. It evolved from ancient forms to the modern industry centered in Europe. It evolved because of the increased availability of sugar. The increased availability transformed it from an ancient delight into a main modern confectionery industry. The modern industry produces a relatively cheaper food that many people enjoy. This paper will, therefore, analyze the strengths and weaknesses, marketing strategies, consumer behaviors, as well as, the branding strategies that may be associated with Hershey Foods Corporation. The first confectioners in United States were the Dutch bakers of New Amsterdam which were later named New York. There were about 1000 manufacturers in the US at the beginning of the twentieth century. They offered employment to about 27000 workers through which they managed to register total sales of about $60million annually. Until the 1900s, the common equipments that would be used in these enterprises were mainly of kettles, shallow trays, hand cutters, starch boards and hand printers. Compared to the current equipment most of these equipment could be termed inefficient. Efficiency increased with the introduction of European candy manufacturing inventions. They enabled production of candy in large quantities at a more pocket friendly price (Schiffman et al, 2006). This greatly improved sanitary conditions in the manufacturing industries, especially, to the candy manufactures. Besides, the increase in production played a significant role in meet the growing demand for chocolate. The First and the Second World War also contributed to the mass production of candy considering candy was consumed by the armies in the war fields. In addition, the many improvements in the candy industry making led to it

Estonia in Transition Assignment Example | Topics and Well Written Essays - 500 words

Estonia in Transition - Assignment Example As the discussion declares, along with the aforementioned developments, Estonia progressed so rapidly since the nation was once in a while utilized as a test showcase for new advances by associations for example Erickson and Nokia while the countrys IT and telecom bunches were the quickest developing among the Baltic countries. The issue that Estonia was confronting in 2002 was that albeit Estonias success, its prospect for daily life stayed far underneath other European countries, and unemployment remained elevated. Despite the fact that leaders in business and government decidedly supported promotion to the EU, sentiment reviews in late 2001 exhibited that less than 40 percent of Estonians might vote energetic about it. Thirdly, Estonia was facing a shortfall of highly qualified labor and labor costs were also heightening by 2002. Further, despite the development in telecom sector, vast majority of Estonian households still could not afford ISDN or ADSL connections in 2002. The Estonia financial businesses, as in the majority of the transition countries, banks played the overwhelming part in the rather underdeveloped financial institutions. The Estonia government should parity the growth between bank and other financial institutions. Next to that, competitive advancement and all the developments in high- tech sectors should be guarded since it is the main source of sustained development in Estonia. Estonia government additionally should expand the exports sector. In resentment of solid economic development, unemployment stayed at 13% and youth is still facing challenges in finding vocations or accessing professional training. Staff deficiencies are faced by certain sectors because of constrained geological and expertise portability. Indeed, the government needs to heighten more FDIs and ensures more avenues for employment in the country especially for the fixed income of older population. Finally, government budget should also be directed to improve the average standard of living of the country.