E-Business and Intellectual Property Essay Example for Free

E-Business and Intellectual Property Essay In today’s internet based society, deciding to start your own business requires much more than identifying a product you wish to produce or sell. Even when you have selected physical location to setup as your business, your job is not done. For a company to be successful it must be able to reach as many potential customers as possible. The internet is the perfect resource to promote your company and the products you wish to sell. Selecting a name for your business may not always be as easy as it seems. Trademarks and Trade Names play a big part in making your company and its product know to endless number of potential customers. LEGAL ISSUE Logos and trade names are methods of intellectual property used for actual physical businesses, and their use in the computer-generated e-business realm is normally administered by the similar principles and regulations as their use in modern industry (Burke 2002). If your products available to the public at an international level which is often the case when you market thru the internet, there is possibility that by marketing merchandise or proposing your amenities to patrons outside of your home nation your brands might encroach upon brands and service marks used by a homegrown rival in overseas countries. You could discover yourself confronting a litigation in an overseas dominion. If you need to thwart your challengers from using a alike realm name to that of your online company, choose one that is not a typical or graphic word for your merchandises or industry. MANAGERIAL PERSPECTIVE Record all obtainable similarities of that primary realm designation in order to thwart others from cataloging alike domain names, particularly if you  have chosen a general or graphic term for your domain name. Submit requests to catalogue your important logos in those nations from which you anticipate to lure fresh clients for your industry (Burke 2002). If you have previously registers your physical location trademark in the primary country you do business in, you may not be obligated to chronicle a domain name that is created on an previously listed logo or service mark. Reference Burke, M. C. (January 2002). Intellectual Property in the World of E-Business. Retrieved from http://www.mwe.com/publication/uniEntity.aspx

Unilever :: essays research papers

Unilever's Path to Growth Strategy: Is it Working 1.  Ã‚  Ã‚  Ã‚  Ã‚  What are the chief elements of Unilever’s diversification strategy? Is Unilever pursuing a multicountry or a global strategy? What aspects of the strategy do you like? What aspects of the strategy are you skeptical about and why? 2.  Ã‚  Ã‚  Ã‚  Ã‚  Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast might be a better performer as part of Unilever than it would be a standalone enterprise? Explain. Is SlimFast a good strategic fit, given that there are no other important diet products in Unilever’s product/brand portfolio? 3.  Ã‚  Ã‚  Ã‚  Ã‚  What is going on at SlimFast in 2003? Why are sales nose-diving? What can be done to get things turned around? Should the SlimFast business be sold? Was the acquisition a mistake? Why did things look so good at the time of the acquisition and so dismal now? 4.  Ã‚  Ã‚  Ã‚  Ã‚  Did Unilever pay too much to acquire Ben & Jerry’s? Is there any reason to believe that Ben & Jerry’s might be a better performer as part of Unilever than it would be a standalone enterprise? What problems will Unilever be likely to encounter with its Ben & Jerry’s acquisition? 5.  Ã‚  Ã‚  Ã‚  Ã‚  Did Unilever pay too much to acquire Best Foods? Why or why not? What is your assessment of Best Foods’ recent performance and business portfolio? Is Best Foods a good strategic fit? 6.  Ã‚  Ã‚  Ã‚  Ã‚  What is your assessment of the caliber of Unilever’s lineup of businesses and brands as of late 2003? Did the acquisitions of SlimFast, Ben & Jerry’s, and Bestfoods enhance Unilever’s portfolio? Why or why not? 7.  Ã‚  Ã‚  Ã‚  Ã‚  How does Unilever’s product/brand portfolio stack up against those of its chief competitors? 8.  Ã‚  Ã‚  Ã‚  Ã‚  What issues does Unilever management need to be concerned about? What problems do you see as of late 2003?

Meeting the patient’s spiritual needs

Rebecca Brown is a 35 year old mother with a gynecological cancer and currently undergoing treatment for a year now. However, her medical condition is not improving and causing alarm to her physicians and family. She is now at the end-of-life care by nurses and doctors in a hospital. In addressing her special needs, the hospital placed Rebecca under Hospice Care. Hospice care treats the person rather than the disease; it highlights quality rather than length of life. It provides family-centered care involving the patient and family in making decisions. (ACS, 2007,  ¶2). It is a philosophy that enables patients to spend their remaining days with dignity surrounded by their loved ones. Hospice treatment creates an environment where the patient is listened to and that the people around him are ready to share his concerns. One of the elements of this innovative medication is spiritual care. Evidence shows that patient facing serious illness would shift attention from biomedical to spiritual sources for answer and comfort. At this stage, they would ask spiritual questions and reflect the meaning of life. Dying patients generally voiced out their fear of uncontrolled pain, concern of being a financial burden to the family, anxiety of what happens after death, and worry of not being able to fix some unfinished business. Realizing all these necessities, hospitals are now integrating spiritual care services for early intervention. Spiritual Care Spiritual Care tries to answer a patient’s quest for the meaning and purpose of life, his feelings of isolation, and his interconnectedness with himself, to others and to God. It fulfills specific needs of the patient to give him strength when facing death and uncertainties. In meeting the spiritual needs of Mrs. Brown, we have shown her compassion by being attentive to her fears, hopes, pain, and dreams. We treated her as a whole person including her physical, emotional, social, and spiritual dimensions. Providing spiritual care can help Mrs. Brown cope up with her inabilities and feel close to God giving her optimism. With this support, Mrs. Brown can make sense out of her illness, acknowledge that death is near, and maintain a positive outlook. More often we grant her wish for a priest who is readily available to help in counseling and answering spiritual questions. We maintain our trustworthiness and kindness with Mrs. Brown at the same time give her inspirations by helping her understand what it means to live. We have enriched our knowledge with the Catholic faith to comprehend her spiritual needs. As a result, we have permitted Mrs. Brown to visit the chapel inside the hospital whenever she wants to, let her friends and loved ones pray with her inside her room, and attend Sunday masses where she can receive communion. In addition, she reads the Bible before sleeping at night; write her spiritual journal, and at times request for religious movies. We continue to care for her even though there is no more curative therapy available. Spiritual Assessment Spiritual assessment is essential so that medical staff may understand the religious practices of patients and be able to respect their beliefs and not impose their own religion. In this way, physicians can formulate proper strategies to enhance positive response from the patients during diagnosis and treatment. In assessing Mrs. Brown, we simply asked her a series of open-ended questions relating to her Catholic faith and the practices or rituals that are important to her. Our informal interview would revolve around the topics like death and the afterlife, her prayer life (what does she pray for), does her faith give her hope, does she feel abandoned by God, does she find comfort in her belief amidst her illness, the need to be forgiven, was she a member of religious organization within the community, what gives meaning and purpose to her life, and her personal beliefs. The information we gathered helped us determine the kind of spiritual care service we would give her. Results and Benefits. In its 1996 meeting, 90% of the American Academy of Family Physicians declared that the spiritual beliefs of patients are helpful in their medical treatment. Several studies and surveys have already shown the many benefits of spirituality in healing. The National Institute for Healthcare Research reported that those who regularly attend religious activities live longer. According to the 1998 Research in Spirituality and Health Coping, prayer is the number one non-drug method in managing pain. These findings can now be seen in Mrs. Brown’s case. After giving her spiritual care, Mrs. Brown showed signs of reduced anxiety, depression, and distress. She does not feel lonely anymore as she is constantly surrounded by her family and caring nurses. She adjusted well to follow-up treatment of her cancer and has now the confidence of enjoying life. In addition, she somehow improved her physical condition exhibiting high levels of self-respect and less worries about her health. She also demonstrated stronger coping mechanisms and personal values giving her quality of life that she now enjoys. After going through all sorts of counseling, Mrs. Brown is now capable of forgiving and be forgiven. This feeling, she said, resolved all her guilt and restored her good relationships with those she had disagreements in the past. Because of her faith, Mrs. Brown is now ready to face her final day and is very much prepared to the uncertainties she may encounter. She has already accepted her fate wherever it may lead her to. Her seven children and loving husband are likewise prepared for the event that they may not see her again. Her love grew stronger each passing day and felt the presence of God in her bedside. Despite in the worst situation, she feels good about herself. Reference (ACS) American Cancer Society, Inc. (2007). What Is Hospice Care? Making Treatment Decisions. Retrieved January 28, 2007, from http://www.cancer.org/docroot/ETO/content/ETO_2_5X_What_Is_Hospice_Care.asp?sitearea=ETO Gilbert, R. B. (2001). Health Care & Spirituality: Listening, Assessing, Caring (Death, Value and Meaning). Baywood Publishing Company, New York. ISBN-10: 0895032503 University of Virginia. (2006). The Benefits of Spiritual Care Provided by Professional Chaplains. Health System. Chaplaincy Services and Pastoral Education. Retrieved January 28, 2007, from http://www.healthsystem.virginia.edu/internet/chaplaincy/whitepapersection4.pdf            

International Trade Is An Old Subject - 2086 Words

International trade is an old subject, but it continues to increase its relevance thanks to the intensification of links between countries. In fact, they are now more than ever interconnected through trade in goods and services, through cash flows and investments. These phenomena increase pervasively due to the growing trend toward globalization. Therefore, many theories, which highlight the gains from trade, were created and then developed and some of them are useful to explain the current international trade. The first developers, who laid the foundation for further and more recent theories about the importance of trade between nations, were classical economists: Adam Smith and David Ricardo. According to Salvatore (2012), Smith†¦show more content†¦According to his theory, â€Å"even if one nation is less efficient than the other nation in the production of both commodities, there is still a basis for mutual beneficial trade† (Salvatore, 2012, p.35). A country may be more efficient in the production of both goods, but it will still have a comparative advantage in the production of a single good, the one that uses resources in the most efficient way compared to alternative production (ibid). The mistake made by Ricardo was that his model revolved around the labour theory of value, which states that the relative prices of commodities are proportional to the amount of work incorporated into them (Bellino, 2012). This assumption is not reflected in real life, thus, the law of comparative advantage was redrafted by Haberler (Salvatore, 2012) in terms of opportunity cost. Accordingly, a country has a comparative advantage in the production of a good whether the opportunity cost of its production is lower than in the other country (Salvatore, 2012). This last notion is defined as the units of a good that a country has to give up in order to produce one additional unit of the other good (ibid). This concept is also called marginal rate of transformation, which is explained by the absolute value of the slope of the production possibility frontier (PPF) (ibid). In fact, this frontier symbolises the maximum amount of a commodity that can be supplied once it is decided the extent of the